Here at REV, we often recommend Webinars as a highly effective and cost-efficient marketing vehicle, especially for businesses that need to educate their target audience in order to create sales opportunities. You probably already know the obvious reasons for hosting a Webinar, including nurturing your contacts and generating new prospects. However, we’d like to offer you some lesser-known, possibly quirkier, advantages of hosting a Webinar:
- Gives you an excuse to reach out to your clients, prospects, referral partners, etc. A Webinar is an event, and provides you an opportunity to send invitations to your contacts. Even if they don’t register or attend, it still counts as a “touch” in the nurturing process, and helps to keep you top of mind.
- Makes for great SEO fodder. Since you are updating your Web site and social media sites (that link back to your Web site) with Webinar announcements and updates, you will create relevancy around the Webinar topic and your company. Higher relevancy leads to higher rankings in search engines. And we all want to be highly relevant to our target audience!
- Demonstrates some of your personality. Most of the time when interacting with prospects and clients, we are on our best professional behavior (as we should be). While still providing valuable information, your Webinars can also give your audience a taste of your fun side. For example, when I moderate Webinars for REV or for clients, I always joke with the audience that I conduct interactive polls mainly to “make sure you’re still awake and paying attention.” You have a captive audience for 30-60 minutes; why not leave an impression of a knowledgeable and likeable person?
As you can tell, Webinars hold a special place in our hearts, and we love to discuss them. Feel free to ask questions or comment below!