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Believe it or not, watching the 2018 Winter Olympics can make you a better marketer. What are some lessons we can learn from Olympic athletes and apply to our lead generation efforts?
Be persistent. As talented as they are, many of these athletes don’t perform as they would have hoped on their first, second (or more) Olympic appearances. After competing in every Olympics since 2002 in Salt Lake City, German figure skater Aljona Savchenko sobbed as she and her partner finally won gold last week—and received the highest score ever recorded (159.31) for Olympic pairs free skating.
Olympic athletes figure out what went wrong, fine tune, and come back again ready to win. Similarly, our first attempts at any new lead generation tactic (email, phone calls, digital advertising) may not be as successful as we would have hoped. We may feel like giving up and abandoning our efforts. Instead, we can take a hard look at all the moving parts that make up our lead generation (subject lines, call scripts, calls to action), fine tune, and try again. Oftentimes, only small tweaks are needed to make a big difference in results. As we can see in PyeongChang, the third, fourth, or even fifth time may be the charm.
Let me know how we can help you go for the gold in your prospecting efforts!