Photo by Harry Howe/Getty Images

Believe it or not, watching the 2018 Winter Olympics can make you a better marketer.  What are some lessons we can learn from Olympic athletes and apply to our lead generation efforts?

Be persistent.  As talented as they are, many of these athletes don’t perform as they would have hoped on their first, second (or more) Olympic appearances.  After competing in every Olympics since 2002 in Salt Lake City, German figure skater Aljona Savchenko sobbed as she and her partner finally won gold last week—and received the highest score ever recorded (159.31) for Olympic pairs free skating.

Olympic athletes figure out what went wrong, fine tune, and come back again ready to win.  Similarly, our first attempts at any new lead generation tactic (email, phone calls, digital advertising) may not be as successful as we would have hoped.   We may feel like giving up and abandoning our efforts.  Instead, we can take a hard look at all the moving parts that make up our lead generation (subject lines, call scripts, calls to action), fine tune, and try again.  Oftentimes, only small tweaks are needed to make a big difference in results.  As we can see in PyeongChang, the third, fourth, or even fifth time may be the charm.

Let me know how we can help you go for the gold in your prospecting efforts!

Tara is focused on her clients and the need to get their messaging out in the best way possible. Her guidance and advice come from experience and expertise in effective communication to clients and prospects. Her advice to me over the years has been extremely helpful. Tara is a professional in every sense of the word! | David Shavzin

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