Ever considered podcasting as a marketing strategy? Here’s our friend John Ray of Ray Business Advisors to tell us why you should:

Last year I was a guest on a live call-in show on an over-the-air Atlanta-based business radio station. The show host started the hour-long program by introducing me and my business, our topic, and letting the audience know the toll-free number they could call to ask a question. While my host was established and quite good at his craft, and while we had a great conversation, we didn’t get one caller for the entire hour. (I got the impression that such a response was normal.)

Since last year, I’ve been the co-host of “North Fulton Business Radio,” which originates from the North Fulton s